Scalenut’s AI copywriter also helps content make inroads in search engine results – TechCrunch

AI copywriters are getting a lot of attention from investors. A couple that have recently raised funds include Copy.ai and Copysmith. Now Scalenut is entering the arena with a $3.1 million funding round led by Saama Capital and Amit Singhal, former senior vice president at Google and head of Google Search.

Launched earlier this year by Mayank Jain, Gaurav Goyal and Saurabh Wadhawan, Scalenut says it has since signed up 100,000 users, primarily SMBs and mid-sized businesses, grown revenue 10x and is now trending at a seven-figure run rate.

About 70% of the paying subscribers are from the US, UK and Canada, and the rest are from Asian countries. The latest round of funding was a $400,000 seed round led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal and other angel investors.

When asked how Scalenut differs from other AI copywriting startups, Jain said “while Copy.ai, Copysmith and quite a few other tools have built a layer over a vanilla integration with [language model] GPT-3, on the other hand, we’ve built a comprehensive content marketing suite that automates the entire content workflow.”

Scalenut founders Gaurav Goyal, Saurabh Wadhawan and Mayank Jain

Scalenut founders Gaurav Goyal, Saurabh Wadhawan and Mayank Jain

“Our internal deep learning models and integrations with other NLP vendors enable end users to create content that has a much higher chance of ranking on search engines, thereby driving organic growth,” he added. “That said, we also host one of the highest quality generic copywriting toolkits.”

One of Scalenut’s key differentiators is covering the entire content lifecycle, from content planning to research, writing and SEO optimization.

Jain demonstrated the platform to TechCrunch. For example, a green tea producer who wants to create a blog post about the benefits of the beverage will first use a keyword to create topic cluster reports, or lists of potential topics with clusters of keywords. If they select the topic cluster “green tea benefits”, they will see keywords such as “green tea benefits”, “dandelion benefits”, and “green tea tazo benefits”, among many others.

Then they open the report they want and see statistics for the top 30 URLs already ranked on search engines, in addition to their outlines. Other information includes the questions people ask about the topic on Google or Reddit, citations, and key keywords to help your content rank better on search engines.

Once a content creator has this information, they can enter Scalenut’s “Cruise Mode.” This provides a title, defines an expiration, provides writing points and creates a first draft, as well as SEO insights they can use to optimize their content.

Jain says users have trusted Scalenut to create in-depth blog posts, along with tutorials, lists, “why” posts, FAQs and comparison posts. Scalenut’s SEO optimization features tell users how long their posts should be. It can write blog posts as long as 10,000 words, but Jain says they’re usually between 1,200 and 1,500 words.

In a prepared statement, Saama Capital managing partner Ash Lilani said: “A common problem businesses face in strengthening their organic marketing is scaling content meaningfully. There is no easy way to scale content, and Scalenut solves just that with its robust AI platform.”

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